Apple yesterday reported its financial results for the last quarter. Set new records, iPhone sales exceeded expectations, and the company has been generally stated that all it's going well. Yet again, the shares slipped . It is strange, but in the press, among analysts and shareholders prevail decadent mood. No innovation, no prospects, competitors advancing on all fronts ... But this is not the first time. It turns out that a very similar situation back in 2006.Article ""Was published yesterday in the night on my personal blog alexmak.net Patsaya Alexander, known online as . This is a brief introduction and notes in the author's translation of the Guardian 13/09/2006 ". "Here is the full text.
Article 2006, a few months before the announcement of iPhone. And yes, technically the author is right - it is a new product, released shortly after the publication of the article, gave new impetus to Apple, but the article indicates how much to trust the opinion of journalists and analysts who do not have a clue about what is really going on in the company and that she can cook, and what to expect in the future. ------- It seems that Steve Jobs, head of Apple, to podzakachat currently charisma - after what was widely seen as a failure of his speech (according to his standards) in such a conference promoted by the media, which was held yesterday in San Francisco.
In fact, since he was not particularly anything new to say, he dealt with the problem of so-so. What other company, today announced a series of minor updates to existing product (iPod), movie download service with a library of only 75 films, and a new home console, which will be released next year, may attract as many headlines around the world?Make no mistake, Apple are coming hard times. Revival of Jobs after she almost died - is one of the most amazing transformations in corporate business in U.S. history. But gratitude is also part of history. Since then Apple will have to contend with strong competition on all fronts.iPod is still a great product and it will still be a large army of fans, but he's basically already saturated the market, consisting of people who need 5000 songs that fit in the palm. The company simply can not maintain the phenomenal growth rates of previous years (in fact, sales are down for two quarters in a row). Statistics, which still says that Apple controls 75% of the market of music downloads do not include the mobile phones, which are more and more large and heaped music players. Mobile phone to date - the most popular music player with a much larger user base than the iPod, as people choose one device instead of two.Apple hopes that the downloaded movies will take the place of music in a large channel revenues. Maybe so, but if all what Jobs can start - is less than a hundred films, and related to Disney, in which he is the largest shareholder, and there will have to compete for space in a market that is increasingly saturated with new players. One would think that the size of a better iPod for watching short videos from sites like YouTube, but not for full-length movies, even if the resolution is correctly notes Apple, close to the standard DVD. We'll see.Well, Apple has finally announced a device called the iTV, which will be released next year, and, among other things, will be able to transfer videos from the computer to the TV screen in the living room. Without affecting the question of why we need to add more intermediate mechanism to transfer a movie on TV, the mere fact that he did it announced - is a sign of weakness. This was done to ensure that people did not buy similar devices at Microsoft.Or someone else.This inversion of the usual paradigm in which Microsoft announced an unfinished product in the months before its release, but Apple keeps a complete mystery before it is ready to release the product. Could it be that the product is presented, because other new products in such a case would have looked very weak?
